If you work in ministry and are involved with social media for your church, this book is a MUST READ. Nona Jones has a background in ministry and the support of Facebook to outline the how and why of Social Ministry.
Here is one particularly impactful quote:
While a social media plan primarily focuses on sharing content to get likes, comments, and shares, a social ministry strategy focuses on building relationships and facilitating connections between and among people so that discipleship can happen. Relationships are the foundation for discipleship. And we don’t build relationships on the weekends during the ninety-minute services we watch together, even if we are together in a building. More than a place to just connect with friends and family, social media is a digital mission field of opportunity for those who are willing to go.
Jones, Nona. From Social Media to Social Ministry (p. 25). Zondervan.
At our core, God created us for relationships, and those can take on many different forms. Social media and the social networks it has created is simply a new way to do something that God created us to do… CONNECT. Our church buildings have served as a primary point of connection for a lot of our history, but not all of it. In fact, the church started out in homes and public places. The identity of the early followers of Jesus was their love for and connection with each other.
Take the time to read this book from cover to cover and dream of new ways that we can use the tools of social media to help people get connected and stay connected throughout the week.
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